Content Brief gives brands a faster, data-driven way to optimise product content, improving visibility, conversion, and shopper experience across digital shelves.
Pattern has launched Content Brief by Pattern PXM to the European market – an AI-powered tool that helps e-commerce brands optimise product descriptions. This leverages Pattern’s 44 trillion data points to analyse product listings and deliver insights, based on market share, shopper behaviour, and content performance.
By significantly reducing the time required for competitive research, Content Brief empowers brands to enhance their digital shelf presence faster and more effectively.
The platform ensures every product listing is optimised not just for algorithms, but for the human shopper—helping brands drive higher engagement, increased conversion rates, and stronger brand trust.
David Wright, Founder and CEO at Pattern, said, “The ability to use AI to shrink the time it takes to conduct extensive competitive research from weeks to minutes is an astonishing leap forward for brand leaders, especially when that analysis is exponentially richer than what a team of humans could compile on their own.”
“Brands can now operate on data instead of hunches without giving up creative control and direction as they rapidly optimise, deploy and test their content to generate unprecedented traffic and conversions on marketplaces.”
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