The program delivers insights based on “scaled shopping intent and transaction data” for relevant users, letting brands create personalised ads.
PayPal is bringing its PayPal Ads program to the United Kingdom.
The solution, first introduced last year in the United States, lets brands and merchants show personalised ads to interested consumers.
“Commerce and advertising are deeply connected, and we believe that the advertising solution we are building at PayPal will become a must-use marketing and revenue channel for merchants big and small,” said Mark Grether, General Manager for PayPal Ads.
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“…In a world where shopping is agentic, invisible and everywhere, brands need a partner that can help them reach these empowered shoppers. PayPal — and its wealth of consumer knowledge — will help brands and merchants not only respond to demand but also thrive in this new commerce ecosystem.”
The PayPal Ads solution will be launched in the UK in phases, with customers beginning to see ads starting in July, per the release.
The program delivers insights based on “scaled shopping intent and transaction data” for relevant users, letting brands create messaging and campaigns.
“The solution enables interested PayPal users to discover relevant brands and products that enhance their shopping experience, while also helping merchants grow their business,” the release said.
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