The launch of PICKUP Club underscores PICKUP COFFEE’s commitment to delivering customer-centric, tech-forward experiences that make every coffee run more rewarding.
PICKUP COFFEE, the Filipino digital-first coffee brand, has unveiled its newest loyalty program, PICKUP Club, through an experiential celebration that blurred the lines between digital and real-world rewards.
The launch was marked by the exclusive PICKUP Perks Event held at the brand’s flagship and largest PICKUP PRIME store in Vertis North.
Designed to showcase how the brand’s app-powered innovations are reshaping the everyday coffee experience, the event immersed guests in interactive activities that transformed virtual perks into tangible delights. The spotlight was on PICKUP Club, a loyalty and rewards ecosystem accessible only through the PICKUP App.
‘Where perks get better with every cup.’ That’s the heart of PICKUP Club: every cup of coffee should give you more,” said Matteo Gancayco, Head of Digital Channels, Data, and Media at PICKUP COFFEE.
“With tiered membership levels — Bronze, Silver, Gold, and Emerald — we’re celebrating those who make PICKUP part of their everyday routine.”
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The event featured App Simulation Booths, where guests participated in gamified activities inspired by the PICKUP App. Challenges such as Catch the Espresso Bean and Match the Perk allowed attendees to earn points, which they redeemed for exclusive merchandise, vouchers, and PICKUP COFFEE beverages.
Through PICKUP Club, members gain access to a range of exclusive perks across its four tiers:
- Delivery discounts and exclusive merchandise offers.
- Birthday and monthsary treats, with Emerald members enjoying as many as four free drinks during their birthday month.
- Order discounts, with multiple redemption opportunities across Silver, Gold, and Emerald tiers.
- Emerald-exclusive invitations to private events, plus a forthcoming travel-related perk to be announced soon.
The launch underscores PICKUP COFFEE’s commitment to delivering customer-centric, tech-forward experiences that make every coffee run more rewarding.
The PICKUP Club is now available via the PICKUP App, where customers can begin unlocking rewards and advancing through its tiered membership structure.
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