The new release by Precisely introduces three new AI agents – Sentiment Analysis, Contextual Rewrite, and Readability, along with AI Intelligent Search functionality.
Precisely, a data integrity provider, has announced the launch of new agentic AI capabilities within its EngageOne RapidCX customer communications platform. The release introduces three new AI agents – Sentiment Analysis, Contextual Rewrite, and Readability, along with AI Intelligent Search functionality.
Together, the new offerings help businesses streamline communications workflows, reduce risk, and strengthen brand integrity across every customer touchpoint.
This launch addresses a long-standing challenge faced by organisations, particularly in highly regulated industries such as financial services, insurance, utilities, and telecommunications. Digitally-enabled teams still spend up to 30% of their time searching for information across scattered systems.
Without quick access to the right content, teams waste valuable time recreating materials, duplicating work, or sending communications in risk of non-compliance.
The new Sentiment Analysis Agent, Contextual Rewrite Agent, and Readability Agent leverage advanced artificial intelligence to analyse, rewrite, and optimise customer communications.
ALSO READ: 35 Must-Read Books on Customer Experience
Combined with AI Intelligent Search, enterprises can more confidently ensure every message is on-brand, compliant, and easy for customers to understand – while saving time and reducing regulatory risk.
Empowering Smarter, Faster, and Safer Communications
New agentic AI capabilities for EngageOne RapidCX directly address some of the most common communication pain points:
- Sentiment Analysis Agent — Provides real-time tone and language coaching during template design, strengthening brand consistency and compliance, over time.
- Readability Agent — Scores and suggests improvements to enhance clarity, simplify complexity, and help ensure messages meet regulatory-grade readability expectations.
- Contextual Rewrite Agent — Rewrites legacy content to help align with brand and regulatory standards, saving time and reducing legal exposure.
- AI Intelligent Search — Enables discovery of the right templates and brand assets quickly with intelligent search, streamlining workflows and accelerating brand consistency.
ALSO READ: To Drive ROI, CX Leaders Must Move Beyond Vanity Metrics
Precisely AI agents help enterprises:
- Speed up everyday work with instant access to relevant content and AI agents that lighten workloads while preserving user oversight
- Reduce regulatory risk by delivering access to the latest, compliant materials, across teams.
- Deliver consistent, brand-aligned experiences with access to approved templates and assets.
The addition of the EngageOne RapidCX AI agents and AI Intelligent Search marks a significant step forward in Precisely’s mission to embed trusted agentic AI into everyday business processes. It also underscores the company’s reputation as an innovator at the intersection of customer communications management (CCM), customer experience (CX), and agentic AI.
“Customer expectations are rising, regulations are tightening, and the pace of change is accelerating. As agentic AI reshapes how organisations engage their customers, trust and transparency matter more than ever,” said Allan Christian, Senior Vice President and General Manager, Engage at Precisely.
ALSO READ: A Change Coalition with CX Champions Can Boost EX
“By embedding trusted agentic AI and Intelligent Search directly into communication workflows, EngageOne RapidCX helps digitally-enabled teams streamline their work while maintaining full control over quality and compliance—giving them the foundation they need to confidently modernise communications for the agentic AI era.”
Customers interested in adopting these new innovations are able to opt-in, ensuring full control of which agents will be activated and the ability to align with strong governance and risk management.
Precisely will continue expanding the EngageOne RapidCX platform with new AI agents that make communications smarter and easier to manage. Upcoming advancements include:
- Automated usage tracking, providing template consolidation recommendations to help reduce errors and maintenance costs.
- Adaptive agents to adjust multistep communications in response to data changes, for continued compliance and relevance.
Together, these AI innovations will increase team productivity and help organisations ensure every communication is clear, consistent, and compliant.
ALSO READ: Phonexa Increases Consumer Conversions Through SMS
Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of 
Zoho Social, a part of Zoho’s suite of 50+ products, is a comprehensive social media management platform for businesses and agencies. The Zoho Social dashboard includes a robust set of features, such as Publishing Calendar, Bulk Scheduler, and Approval Management to offer businesses all the essential social media publishing tools. Its monitoring tools help enterprises track and respond to relevant social conversations.
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software. Guided by its inbound methodology, HubSpot enables companies to prioritise innovation and customer success.
Monday.com is a project management software company, offering a cloud-based platform that enables businesses 
Headquartered in San Mateo, California, Freshworks is a global AI-powered business software provider. Its tech stack includes a scalable and comprehensive suite for IT, customer support, sales, and marketing teams, ensuring value for immediate business impact. Its product portfolio includes Customer Service Suite, Freshdesk, Freshchat, Freshcaller, Freshsuccess, and Freshservice. Freshservice for Business Teams has helped several global organisations to enhance their operational efficiency.
Talkdesk offers an innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and client satisfaction.
The company offers comprehensive cloud-based solutions, such as Microsoft Dynamics 365, Gaming Consoles, Microsoft Advertising, Copilot, among other things, to help organisations offer enhanced CX and ROI. Its generative-AI-powered speech and voice recognition solutions,such as Cortana and Azure Speech Services empowers developers to build intelligent applications.
IBM is a global hybrid cloud and AI-powered 
Uniphore is an enterprise-class, AI-native company that was incubated in 2008. Its enterprise-class multimodal AI and data platform unifies all elements of voice, video, text and data by leveraging Generative AI, Knowledge AI, Emotion AI and workflow automation. Some of its products include U-Self Serve, U-Assist, U-Capture, and U-Analyze. Its Q for Sale is a conversational intelligence software that guides revenue teams with AI-powered insights, offering clarity on how to effectively keep prospects engaged.
Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems 
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
Sprinklr is a comprehensive enterprise software company for all customer-focused functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform lets organisations offer human experiences to every customer, every time, across any modern channel.
Upland offers a comprehensive suite of contact centre and customer service solutions with products including InGenius, Panviva, Rant & Rave, and RightAnswers. InGenius enables organisations to connect their existing phone system with CRM, further enhancing agent productivity. Panviva provides compliant and omnichannel capabilities for highly regulated industries. Whereas, Rant & Rave, and RightAnswers are its AI-powered solutions, 
Hootsuite, headquartered in Vancouver, is a social media management platform that streamlines the process of managing multiple social media accounts. Some of its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Its easy-to-integrate capabilities help marketing teams to schedule and publish social media posts efficiently.
Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer 
TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
