With AI-powered insights, automated workflows, and dashboards tailored to the unique needs of insurers, Insurance HX helps organisations move from passive listening to proactive experience management.
Press Ganey Forsta, the provider of experience measurement, data analytics, and insights, has launched Insurance HX, a unique, purpose-built experience solution that modernises how insurers capture, analyse, and act on feedback across the customer journey.
Global insurers partner with Press Ganey Forsta to build trust, strengthen retention, and deliver better experiences for their customers, employees, and members.
Insurance HX Features:
- Real-time, journey-based listening to capture feedback at every touchpoint.
- AI-powered, proprietary analytics models unique to the insurance industry — tuned to policyholder journeys and interactions.
- Automated recovery workflows that help teams retain policyholders at risk of churn faster.
- Tailored dashboards and survey libraries for faster time-to-value.
- Enterprise scalability to support teams across the business.
Competition is intensifying and policyholder expectations are higher than ever, making experience a decisive differentiator in the insurance market.
ALSO READ: 5 CX Challenges AI Fixes When You Start with The Problem
At the same time, emerging regulations are creating new financial hurdles and raising the bar for transparency and communication, putting added pressure on insurers. Insurance HX equips organisations to respond with clarity, accountability, and speed.
“The insurance industry is facing a critical moment—expectations are rising, and traditional approaches to customer experience aren’t keeping up,” said Kyle Ferguson, President and Chief Commercial Officer of Press Ganey Forsta.
“Insurance HX gives providers the intelligence and agility they need to stay ahead by capturing real-time feedback, surfacing the insights that matter, and turning them into action that drives retention, loyalty, and growth.”
Across early implementations, insurance companies are moving faster—from insight to action—and seeing meaningful results: faster follow-up with detractors, stronger recovery workflows, and more confident frontline decision-making. Teams are identifying risks sooner, spotting trends more easily, and resolving issues before they become costly churn or complaints.
With AI-powered insights, automated workflows, and dashboards tailored to the unique needs of insurers, Insurance HX helps organisations move from passive listening to proactive experience management.
ALSO READ: Press Ganey Forsta Acquires InMoment