This initiative by Primark brings together Technology and Retail Operations to deliver an innovative, cost-effective solution that generates valuable insights into customer behaviour and optimises operational execution.
Primark has launched a proof of concept for self-checkouts accepting both cash and card payments at its York store, aiming to improve customer experience and gather insights on shopper behaviour.
The retailer started to roll-out self-checkouts across its stores in 2022. But while some shoppers welcomed the quicker and easier process, others were unhappy about the limited number of traditional tills and the inability to pay with cash.
So it’s no great surprise that this trial is getting underway, and it will be interesting to see whether it will move beyond the York store and across the UK estate.
In a LinkedIn post, Connor Button, Product Leader at Primark, said, “An amazing thing happened in York this week; the launch of our proof of concept for cash amd card self-checkouts.”
He added, “A fantastic initiative where Technology and Retail Operations have collaborated together to deliver an innovative and cost-effective solution that will drive learnings on customer behaviour and operational execution.”
“I’m excited on the positive impact this will have on further elevating our great customer and colleague experience. It has been great working with so many talented people to deliver a fantastic outcome.”
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