Primm Valley Resorts taps AiFi tech for first cashierless checkout experience at Star of the Desert Arena.
AiFi has announced a partnership with Primm Valley Resorts to power the Star of the Desert Arena’s first cashierless store, Swipe & Go, in the Buffalo Bill’s Resort & Casino.
Affinity Gaming, which operates Primm Valley Resorts and Buffalo Bill’s Resort & Casino, has been working on refurbishments for two years with new slot machines, restaurants, etc. for both properties but was interested in developing additional amenities that lined up with both the customers’ and staff’s needs.
It identified AiFi’s solution to simplify the checkout process and expedite the experience. The Swipe & Go store in the Star of the Desert Arena will be located as you enter the venue.
“We’re thrilled to launch our partnership with AiFi as we continue to implement technology driven services at the Buffalo Bill’s Resort & Casino,” said Steve Neely, Vice President and General Manager at Primm Valley Resorts. “Our goal is to consistently seek ways to enhance our offerings, and AiFi’s spatial intelligence will not only elevate the fan experience but also drive concession sales growth in the arena.”
The Star of the Desert Arena tested its Swipe & Go store with AiFi’s technology at a recent concert and says it outsold the four other standard concession stands combined sales. The resort and casino franchise hopes to expand AiFi into other stores within the arena this year based on the initial success so far.
“The demand for cashierless checkout in arenas has surged in recent years, driven by advancements in AI,” said Steve Carlin, CEO at AiFi. “Our spatial intelligence focuses on enabling seamless transactions while analysing shopping behaviour to enhance inventory management and operational efficiency. We’re proud to be the arena’s first technology partner in this space and look forward to collaborating on future concessions stores.”
Star of the Desert Arena at the Buffalo Bill’s Resort & Casino launched the Swipe & Go store in March and will be available to fans for upcoming concerts including Iam Tongi, Banda Baila Fest, and Bronco.
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