The ‘You’ve Got This’ platform, created with Uncommon Creative Studio, spotlights the beauty of everyday heroes on the days that matter most.
Quaker unveiled its global platform titled ‘You’ve Got This,’ celebrating everyday people who awaken the potential in others. Quaker is fueling the unsung heroes who give us the strength and nourishment we need to take on the days that matter most.
Ciara Dilley, Vice President of Marketing, Global Foods Group at PepsiCo, said, “Quaker has long been a beloved, potential-filled brand within the PepsiCo portfolio, and ‘You’ve Got This’ is the breakthrough creative platform we need to mark the brand’s next chapter across the globe. As a brand with a storied history of nourishing potential in others, we are thrilled to partner with Charlotte Wells to celebrate the unsung heroes who inspire greatness in all of us.”
The campaign marks a reset for the brand that will be brought to life through a range of initiatives championing everyday heroes, including a visually captivating television commercial directed by BAFTA award-winning director Charlotte Wells.
Lucy Jameson, Co-founder of Uncommon Creative Studio said, “We’re really proud to bring emotion to a global audience with this new work for Quaker, celebrating the universal role the brand plays in our lives through a powerful story of a father and a son’s relationship. This is the start of a much broader strategic platform for the brand, and we can’t wait to see this flourish this year.”
Charlotte Wells, said, “Familial bonds, the joy and ache of time passing, of growing up and growing old—these are themes that are constantly on my mind, and which were front and centre in this script.”
The ‘You’ve Got This’ platform, created with Uncommon Creative Studio, spotlights the beauty of everyday heroes on the days that matter most. It’s on those big days in which a small gesture, a word of encouragement, or a comforting bowl of oatmeal from someone who is always in our corner makes all the difference. These everyday heroes remind us that we all have it within ourselves to take on whatever we want in life—sometimes we just need some help believing it. In the acclaimed filmmaker’s first commercial film, Charlotte Wells beautifully captures the spirit of this campaign.
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