This expanded partnership will combine Qualtrics’ AI-powered solutions with Bain’s expertise advising clients on how to deliver sustainable, profitable growth by maximising customer value.
Qualtrics, the creator of the experience management (XM) category, and Bain & Company, the creators of Net Promoter Score and Net Promoter System, announced an expanded go-to-market partnership that integrates Bain’s proven customer experience methodologies with the power of Qualtrics AI to accelerate customer experience innovation and enable clients to more effectively measure, manage, and improve customer and employee experiences.
Brad Anderson, President of Product, UX and Engineering at Qualtrics, said, “Deeper customer loyalty and higher NPS are keys to accelerating revenue and profit growth. Qualtrics and Bain are at the forefront helping organisations across the globe unlock the significant value of customer experience, and together are uniquely positioned to help organisations deliver greater impact in today’s AI world.”
Rob Markey, Bain & Company’s Partner and Customer Strategy & Marketing Practice Leader, said, “Bain research has shown that enduring loyalty leaders—companies that lead their industries in Net Promoter Score or satisfaction rankings for three or more years—grow revenues more than twice as fast as their industry peers. By combining Qualtrics’ outstanding experience analytics software, Bain’s customer strategy expertise, and both firms’ extensive AI skills, we will continue to create innovative delivery approaches to help our clients deliver more value to their customers, grow the value of their customer base, and set new standards of customer-centric excellence.”
This expanded partnership will combine Qualtrics’ AI-powered solutions with Bain’s expertise advising clients on how to deliver sustainable, profitable growth by maximising customer value.
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