RaceWay partnered with PAR Retail to launch RaceWay Rewards due to its technology solutions that empower retailers to offer personalised rewards and enhance customer experience (CX).
RaceWay has selected PAR Technology Corporation as its technology partner for the launch of its new customer loyalty program, RaceWay Rewards. Built on PAR Retail, PAR’s platform purpose-built for convenience and fuel retail, this new program looks to reward and engage RaceWay’s network of loyal customers.
With locations in 11 states, RaceWay has been the trusted destination for convenience, quality, and great service for over 80 years. And with the launch of their first loyalty program, RaceWay Rewards, the company is taking its “hometown store” experience to the next level.
This loyalty program leverages advanced technology to deliver personalised, seamless experiences and exclusive deals to customers.
“Our team is excited to unveil our first customer loyalty program, RaceWay Rewards, which will enable us to further strengthen customer connections while still providing our signature ‘hometown store’ identity,” said Kamran Din, Director of Revenue Growth Management at RaceWay.
“Our partnership with PAR allows us to leverage personalised, data-driven technology to turn every customer engagement into an opportunity to build brand loyalty.”
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RaceWay partnered with PAR Retail for this launch due to its technology solutions that empower retailers to offer personalised rewards and enhance CX.
RaceWay Rewards is designed to create immediate value for members through tailored offers, while also helping franchisees drive repeat visits, increase engagement, and build lasting customer loyalty.
“RaceWay Rewards will greatly enhance the guest experience in the convenience and fuel industry,” said Savneet Singh, CEO of PAR Technology.
“Together, we will deliver meaningful savings to thousands of customers across the country every day—an advantage that’s becoming increasingly important to today’s value-conscious consumers.”
“PAR Retail’s integrated system of solutions is engineered to scale and adapt with brands, bringing together real-time data analytics, personalised interactions, and forward-thinking innovation to drive meaningful business outcomes.”
RaceWay aims to expand its loyalty offerings with support from PAR Retail’s scalable and flexible technology. The platform gives RaceWay the tools to introduce new program features, explore integrations, and pursue future innovations.
As the loyalty program develops, members can expect improvements in convenience and overall value.
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