Raspberry AI’s machine learning team also works with enterprises to custom train AI models to learn their brands’ unique DNA, aesthetic and fabric libraries.
Raspberry AI, a genAI platform for fashion creatives working with Under Armour, MCM Worldwide, Gruppo Teddy and Li & Fung, has secured $24 million in Series A funding led by Andreessen Horowitz (a16z).
Existing investors Greycroft, Correlation Ventures and MVP Ventures also participated in the round, along with angel investors including Gokul Rajaram and Ken Pilot.
Raspberry AI will use the cash to accelerate its product development and add engineering, sales and marketing talent to its team.
The company provides an AI image generation platform that helps retail brands in understanding consumer demand and creating highly sought after designs and marketing assets in minutes. The platform enables brands to create full mood boards, lifestyle photography, product photography and technical drawings through text prompts.
“Over the past five years, the combination of fleeting social media trend cycles, the on-demand economy, consumers’ insatiable appetite for newness and the rise of fast fashion has fundamentally changed the way consumers shop,” said Cheryl Liu, CEO and Founder at Raspberry AI.
“As a result, brands and manufacturers are being challenged to change the way they design and develop products. We’re excited to partner with these visionary investors to empower fashion creatives ranging from designers to product developers to marketers with next-generation tools that allow them to create and market best selling products more quickly, efficiently and sustainably.”
“Raspberry AI supercharges creative teams by leveraging AI at every stage of the design workflow,” said Bryan Kim, Partner, Andreessen Horowitz. “The comprehensiveness and technical depth of the platform have led to strong customer love and some of the strongest engagement metrics we’ve seen for AI tools. We believe that Raspberry AI will rapidly scale and transform the way creative teams design and develop retail products.”
“Raspberry AI provides powerful tools that fit our unique fashion design needs,” said Mattia Giorgi, Head of AI and Innovation, Gruppo Teddy. “The solution gives our team the freedom to quickly create, iterate and bring their visions to life through highly realistic renderings that capture even the most subtle design details, helping us translate market insights into designs that excite our customers.”
Raspberry AI’s machine learning team also works with enterprises to custom train AI models to learn their brands’ unique DNA, aesthetic and fabric libraries. The company plans to expand its genAI capabilities beyond fashion into home, furniture and other retail categories in the coming year.
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