RBG and Wayback Burgers will create solutions that benefit guests and provide genuine experiences to improve their overall CX and support their growth plans.
Reality Based Group (RBG), a tech-enabled video mystery shopping and CX improvement firm, has announced a new partnership with Wayback Burgers. This collaboration is aimed at staying consistent with Wayback Burgers’ mission to create a culture of belonging by uniting people through the love of comfort food.
Together, RBG and Wayback Burgers will create solutions that benefit guests and provide genuine experiences to improve their overall CX and support their growth plans.
Through this strategic alliance, Wayback Burgers will benefit from RBG’s proprietary video technology and in-depth mystery shopping data to refine its customer service, operational efficiency, and brand consistency.
RBG will support Wayback Burgers’ history, which is marked by steady growth and a dedication to quality, while its culture centres on respect, community engagement, and a nostalgic yet fresh dining experience to enhance customer loyalty.
“We’re eager to hit the ground running with RBG,” said Patrick Conlin, President of Jake’s Franchising, LLC (Parent Company of Wayback Burgers).
“The insights we hope to glean from this system will be immediately used to elevate the service we’re able to provide our guests and, more importantly, ensure it’s consistent no matter which restaurant they visit.”
Josh Stern, CEO of Reality Based Group, said, “Wayback Burgers has built a legacy on serving crave-worthy burgers and creating unforgettable guest experiences.”
“With our tech-driven video mystery shopping solution, we’re excited to help them take their CX to the next level. This partnership is all about ensuring that every visit to Wayback Burgers is as exceptional as their menu.”
This partnership reflects both companies’ commitment to keeping customers at the core of everything they do while consistently focusing on the brand mission.
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