Red Ant Partners with Smythson to Elevate In-Store Experience

Smythson-and-Red-Ant-Unveil-Partnership

The collaboration combines Red Ant’s expertise in luxury retail with Smythson’s commitment to excellence to enhance the in-store capabilities and CX.

Red Ant has announced that it is collaborating with luxury goods company Smythson to provide an enhanced in-store experience.

With a reputation for unrivalled craftsmanship, Smythson has served its highly discerning customers for more than 135 years – and Red Ant explained that this collaboration supports its continuing legacy as a distinct, extraordinary brand catering to extraordinary people.

Alexandre Oliviera, Smythson’s IT Director, said, “Our clients expect – and deserve – the very best experience, and the Red Ant team’s deep knowledge of luxury makes them the ideal partner. We’re looking forward to enhancing our in-store capabilities even further.”

Hannah Ross, Red Ant’s Head of Client Success, said, “We’re privileged to be working with a brand that is truly committed to excellence in everything it does, and our experience in luxury retail means we’re perfectly placed to help Smythson achieve its goals.”

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