By using IndyKite’s platform, REITAN is reshaping CX across its brands with smoother checkouts, app-based payments, improved analytics, stronger loyalty programmes, and targeted cross-brand offers.
REITAN, a retail and real estate group in the Nordic and Baltic region, has selected IndyKite to implement a data access and control solution. This collaboration will enhance REITAN’s ability to drive more personalised CXs across its portfolio of services.
By leveraging IndyKite’s Platform, REITAN is enhancing and re-modelling CX across its entire brand ecosystem, with enhancements to frictionless checkout and app-integrated payment services, analytics and capabilities enhancing customer conversion, deeper loyalty value for customers and partners and new relevant cross-brand promotions and collaboration.
The partnership seeks to pioneer a new generation of elevated customer loyalty programs, payment experiences, and hyper-personalised engagement.
This announcement follows the company’s recent announcement of joining the SPENN loyalty alliance with Norwegian and Strawberry– an initiative designed to deliver shared loyalty benefits across travel, retail, and hospitality.
“We’re excited to be partnering with IndyKite to bring this next level of CX to life, where we can identify the customer in real time based on where they are with what they have”, said Erik Torkildsen, Head of Identity and Payments at Rema 1000.
“With IndyKite’s Platform, we will be able to support new and market-unique methods of onboarding and securing customers, inject more value for customer loyalty programs, drive new flexible payment and check-out solutions, and cross-brand benefits, ensuring our customers enjoy personalised, relevant, and rewarding experiences every time they engage.”
Lasse Andresen, CEO of IndyKite, said, “REITAN has an ambition to be a digital retail leader in Northern Europe – driving entirely new approaches to customer engagement and innovation in the industry.”
“In this partnership, we are continuously seeing new possibilities in how a large traditional brand can use data to completely revolutionise customer engagement. We are excited to support their vision and help Reitan set new standards for the industry.”
The partnership reflects REITAN’s commitment to creating customer-centric solutions. By leveraging IndyKite’s platform, REITAN is poised to accelerate this vision, enabling seamless, personalised, and rewarding experiences across its ecosystem and beyond.
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