Manchester based retail technology firm Vypr raises £5 million to support international expansion.
Product intelligence platform, Vypr, has secured new funding to accelerate expansion into international markets and adjacent sectors while continuing to develop its consumer insights technology.
The raise includes £4 million from YFM Equity Partners and £1 million from other investors and management. It brings Vypr’s funding to date to £13.4 million with YFM’s total investment standing at £9.5 million.
Vypr, headquartered in Manchester, has developed a platform that helps global brands to rapidly understand changing consumer behaviour through insight, underpinned by behavioural science. This aids them in bringing new products to market or improving their current ranges. Customers include retailers like Aldi, Asda, and M&S, and food and drink brands and manufacturers including Brewdog, Kraft Heinz, and Red Bull.
Others involved in the investment round include Vypr Chairman and former CEO of UK tech plc GBG, Richard Law. Existing Vypr shareholders include veteran Manchester venture capitalist, Richard Young, and founder of UK food producer 2 Sisters Food Group, Ranjit Singh Boparan.
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In the past year, Vypr has announced its expansion to provide consumer insight in international markets including Australia, the United States and major European countries. The investment will also fund new AI driven features.
Chris Williams, CEO at Vypr, said, “Our partnership with YFM has been instrumental in driving Vypr’s growth and there is no clearer sign of potential than a major investor more than doubling its backing. With an excellent team here, a unique product roadmap, and enormous global opportunity, we can now deliver the next phase of our strategy and bring even greater value to our customers globally.”
“Our heartland is in new product development for the food and drink industry where we count household names and exciting challenger brands amongst our customers. This raise equips us to evolve our platform and push into adjacent sectors in FMCG and retail in the UK and internationally.”
Sophie Tainton, Portfolio Director at YFM Equity Partners, commented, “Vypr has continued to deliver impressive growth while driving real innovation in the product intelligence space.”
“The business has built a compelling offering that is now attracting interest from international markets, and we are excited to support the next phase of its expansion. With a strong leadership team and a clear vision, It is well positioned to scale successfully internationally while continuing to enhance its market-leading technology.”
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