As part of the launch, AIR Pro included a no-code environment, called AIR Pro Studio, enabling anyone to design, build, and deploy voice and digital AI agents in minutes using natural language.
RingCentral Inc., a company in AI-powered business communications, has announced RingCentral AIR Pro (AI Representative), a voice-first, omnichannel AI agent platform.
As part of the launch, AIR Pro included a no-code environment, called AIR Pro Studio, enabling anyone to design, build, and deploy voice and digital AI agents in minutes using natural language.
Embedded directly within RingCentral’s business communications and contact centre platform, AIR Pro was the fastest and easiest way for businesses to redefine customer experiences with automation that reduced manual effort and streamlined operations.
AIR Pro could recognise intent, authenticate customers, and execute multi-step actions autonomously. With real-time multilingual switching, AIR Pro eliminated friction for customers who moved between languages midstream.
ALSO READ: Transforming CX Matrix with Conversational AI: Key Innovations and Impact in 2024
It could also resolve inquiries, initiate service cases, and trigger next steps — all within the same interaction to improve customer satisfaction and accelerate time to resolution.
AIR Pro builds on RingCentral’s growing agentic voice AI ecosystem, which includes AIR (AI Receptionist) to ensure businesses never miss an important call or lead; AVA (AI Virtual Assistant) to assist in real-time by capturing notes and surfacing recommendations; and ACE (AI Conversation Expert) to analyse interactions and provide coaching to improve quality and performance.
RingCentral is the platform of choice as consumers connect with their business providers. Building on this, AIR, AVA, and ACE together serve to unlock meaning behind every conversation and execute actions.
“AIR Pro represents the next evolution, enabling humans and AI agents to work in collaboration and drive meaningful customer outcomes at scale – all on our trusted agentic voice AI platform,” said Kira Makagon, President & COO at RingCentral.
ALSO READ: UK Consumers Call on AI to Save “Broken” Customer Service
“AIR Pro, together with AVA and ACE, creates a self-learning flywheel that transforms the entire conversation journey and elevates every customer interaction.”
“One of the things that stood out with AIR Pro is that it’s very intuitive when you go into the platform on how you need to set it up and how you need to configure it. It actually will help you configure it, which takes the learning curve out of it,” said Brian Tucker, Chief Digital Officer at Televero Behavioural Health.
“The jaw-dropping thing to me was seeing a product where we could turn multiple agents on in a day and put them to work for us and be able to scale our workforce up.”
The four core principles of AIR Pro include:
- Orchestrated AI and humans working together: Bridged the gap to bring humans and AI together in one coordinated workflow, turning collaboration into measurable impact.
ALSO READ: Phonexa Increases Consumer Conversions Through SMS
- Radical simplicity: Zero coding required. Users could design and deploy sophisticated AI agents by describing the goals they wanted the agent to handle, and AIR Pro interpreted that intent to get the job done.
- Autonomous execution: Understood intent, determined the next best action, and then executed that action to drive measurable business outcomes. Boundaries could be set by the user, while the AI agent handled complex multi-step processes without constant human involvement.
- Vertical-readiness: AIR Pro included pre-built AI agents, workflows, and 100+ integrations tailored to real industry use cases, starting with healthcare. Customers launched with production-ready capabilities, not a blank canvas.
ALSO READ: PropellerAds Reveals Social Traffic Targeting for Increased Conversion Rates
Key capabilities of AIR Pro include:
- Conversational problem solving: Combined human-like dialogue with real-time action to resolve issues and complete transactions seamlessly.
- Omnichannel AI agents: Engaged customers naturally across voice and digital channels with a single agent that maintained context and brand consistency.
- Real-time reasoning and execution: Interpreted intent and autonomously executed multi-step actions — from authentication and scheduling to case creation and system updates — during the conversation.
ALSO READ: Samsung Turns Old Street Station into ‘Fold Street’
- Multilanguage with auto-switching: Enabled customers to move between languages mid-conversation, without any reset.
- AIR Pro Studio (no-code agent builder): Empowered teams to design, build, deploy and optimise agents, starting from goal-based templates and extending them with knowledge and action skills.
- Integrations: Connected to 100+ enterprise systems and APIs to authenticate users, update records, and trigger real business actions across platforms.
- Insights and continuous optimisation: Tracked performance, analysed interactions, and measured ROI with built-in analytics and observability.
ALSO READ: Transforming CX Matrix with Conversational AI: Key Innovations and Impact in 2024
- Enterprise governance and security: Ensured secure, compliant, and transparent operations with role-based controls, guardrails, and audit-ready architecture.
“The next wave of AI in communications will be defined by platforms that can combine intelligent automation with enterprise-grade reliability,” said Zeus Kerravala, Founder & Principal Analyst at ZK Research.
“RingCentral’s experience operating complex, high-volume voice environments provides a strong foundation for agentic AI.”
“With AIR Pro, they are extending that strength into real-time action — enabling organisations to authenticate, resolve, and complete customer requests during the interaction, driving measurable business performance rather than just conversational efficiency.”
ALSO READ: UK Consumers Call on AI to Save “Broken” Customer Service
Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of 
Zoho Social, a part of Zoho’s suite of 50+ products, is a comprehensive social media management platform for businesses and agencies. The Zoho Social dashboard includes a robust set of features, such as Publishing Calendar, Bulk Scheduler, and Approval Management to offer businesses all the essential social media publishing tools. Its monitoring tools help enterprises track and respond to relevant social conversations.
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software. Guided by its inbound methodology, HubSpot enables companies to prioritise innovation and customer success.
Monday.com is a project management software company, offering a cloud-based platform that enables businesses 
Headquartered in San Mateo, California, Freshworks is a global AI-powered business software provider. Its tech stack includes a scalable and comprehensive suite for IT, customer support, sales, and marketing teams, ensuring value for immediate business impact. Its product portfolio includes Customer Service Suite, Freshdesk, Freshchat, Freshcaller, Freshsuccess, and Freshservice. Freshservice for Business Teams has helped several global organisations to enhance their operational efficiency.
Talkdesk offers an innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and client satisfaction.
The company offers comprehensive cloud-based solutions, such as Microsoft Dynamics 365, Gaming Consoles, Microsoft Advertising, Copilot, among other things, to help organisations offer enhanced CX and ROI. Its generative-AI-powered speech and voice recognition solutions,such as Cortana and Azure Speech Services empowers developers to build intelligent applications.
IBM is a global hybrid cloud and AI-powered 
Uniphore is an enterprise-class, AI-native company that was incubated in 2008. Its enterprise-class multimodal AI and data platform unifies all elements of voice, video, text and data by leveraging Generative AI, Knowledge AI, Emotion AI and workflow automation. Some of its products include U-Self Serve, U-Assist, U-Capture, and U-Analyze. Its Q for Sale is a conversational intelligence software that guides revenue teams with AI-powered insights, offering clarity on how to effectively keep prospects engaged.
Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems 
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
Sprinklr is a comprehensive enterprise software company for all customer-focused functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform lets organisations offer human experiences to every customer, every time, across any modern channel.
Upland offers a comprehensive suite of contact centre and customer service solutions with products including InGenius, Panviva, Rant & Rave, and RightAnswers. InGenius enables organisations to connect their existing phone system with CRM, further enhancing agent productivity. Panviva provides compliant and omnichannel capabilities for highly regulated industries. Whereas, Rant & Rave, and RightAnswers are its AI-powered solutions, 
Hootsuite, headquartered in Vancouver, is a social media management platform that streamlines the process of managing multiple social media accounts. Some of its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Its easy-to-integrate capabilities help marketing teams to schedule and publish social media posts efficiently.
Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer 
TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
