Through the expanded collaboration, Cinemark will use Rokt’s AI technology on the payment page to deliver relevant messaging and personalised offers, enhancing customer engagement and unlocking new opportunities.
Rokt, the ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, has announced it will expand its collaboration with Cinemark Holdings, Inc.
Rokt began working with Cinemark in 2022 to enhance the customer experience by presenting highly relevant, non-endemic offers on the confirmation page of the Cinemark ecommerce booking experience.
Now, through the expanded collaboration, Cinemark will extend this capability to the payment page, leveraging Rokt’s technology to unlock new opportunities to provide customers with relevant messaging and offers.
“Rokt has been a valued partner throughout our journey,” said Jeff Rosenfeld, SVP of Digital and Customer Experience, Cinemark.
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“By presenting our customers with messages relevant to their habits and interests, together Cinemark and Rokt are able to unlock additional opportunities to engage with audiences in a meaningful way.”
Craig Galvin, Chief Revenue Officer at Rokt, said, “We’re excited to expand our partnership with Cinemark as they extend Rokt’s AI-powered technology into the Transaction Moment—the most valuable and high-intent point in the customer journey.”
“This collaboration reflects a shared commitment to innovation, relevance, and performance. By unlocking new monetisation opportunities and delivering real-time relevance, we’re helping Cinemark drive sustainable, incremental value together.”
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