The acquisition strengthens ROLLER’s support for European customers, expands in-region resources, and enhances CRM interoperability to help venue operators grow faster and deliver exceptional guest experiences.
ROLLER, the all-in-one venue management platform, has acquired UK-based BookNow Software, a CRM-native booking and operations platform.
The acquisition supports ROLLER’s goal of helping venue operators grow faster and deliver exceptional guest experiences.
The move strengthens ROLLER’s support for European customers with more in-region resources and improves its ability to service large multi-venue enterprises through deep CRM interoperability expertise.
“BookNow and ROLLER share a vision for empowering leisure and attraction businesses with cutting-edge technology that transforms the guest experience and fuels long-term growth,” said Luke Finn, CEO of ROLLER.
“Their strong presence in Europe and expertise with CRM interoperability are key strategic levers that help ROLLER move faster in our mission to transform the guest experience and drive incredible ROI for our customers.”
Founder of BookNow Software, Luke Sims, joins ROLLER and will serve as CEO of BookNow, a ROLLER Company.
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“When we started BookNow, we were on a mission to serve large enterprise attractions, especially within the Salesforce ecosystem,” said Luke Sims.
“The opportunity to come together with ROLLER to achieve our shared mission became the obvious next step. I look forward to the incredible results we will help our customers achieve as a part of the ROLLER team.”
With this acquisition, BookNow customers will benefit from joining with a global category leader trusted by over 2,500 venues in more than 30 countries.
ROLLER’s reputation for investing heavily in customer success and innovation, delivering 99.99% uptime, providing support 24/7/365, and introducing over 100 new product enhancements each year will be further enhanced with BookNow’s technology and client service, particularly in Europe.
ROLLER publicly announced the acquisition during IAAPA Expo Europe, the leisure industry’s premier event in Europe.
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