Supermarket giant Sainsbury’s has partnered with a new payments provider to simplify and modernize payment infrastructure
The new till-free technology is the first stage in a long-term innovation partnership to create more digital payment solutions for Sainsbury’s and improve its customer offering.
Checkout.com-enabled SmartShop functionality will allow customers to pay for their shopping without visiting a till. Instead, they will pay on the go via Sainsbury’s SmartShop app on their smartphones, saving them time and creating a more flexible shopping experience.
Underpinning the new functionality will be Checkout.com’s payments platform, enabling transactions through digital wallets such as Apple Pay and Google Pay. This is live across Sainsbury’s ‘scan-and-go’ SmartShop stores and will be rolled out to Argos and Habitat stores in the coming months.
Helen Hunter, CTO, customer and data, Sainsbury’s, said: “Our priority is providing our customers with a smooth and frictionless shopping experience. We’re excited to roll out this new capability, made possible by Checkout.com’s technology, as we redefine an omnichannel checkout experience for customers with SmartShop.”