The newly launched features will enable retail merchandisers and marketers can tap into generative tools with a real-time understanding of customer behaviour and preferences.
Salesforce announced new data and AI-powered tools to transform every shopping experience. With generative AI built into Commerce Cloud and Marketing Cloud, retail merchandisers and marketers can tap into generative tools with a real-time understanding of customer behaviour and preferences to optimise every customer interaction increasing loyalty, driving revenue, and boosting employee productivity.
Jujhar Singh, EVP & GM, Salesforce Customer 360 Applications and Industries, said, “Companies that leverage their customer’s data effectively to build trusted, connected commerce experiences will see stronger customer loyalty and profitability. Every business must focus on driving efficiency and growth with new integrated and AI-powered innovations that enable a faster path to purchase and greater customer satisfaction.”
In addition to new commerce and marketing AI product innovations, Salesforce announced a series of solutions for theft, media networks, employee productivity, and real estate that help retailers better manage operations and create new revenue streams.