The partnership enables SALESmanago to provide an AI-powered solution for mid-sized and enterprise businesses looking to personalise and automate every touchpoint of the customer journey.
SALESmanago, a European customer engagement platform, has announced the acquisition of Thulium, an AI-powered ecommerce focused customer service solution based in Poland. Financial terms of the deal were not disclosed.
With its innovation hub in Krakow and operations in the UK, the Nordics, Spain, Italy, and the DACH region, the move is SALESmanago’s second acquisition in the past year, following the addition of Leadoo.
SALESmango has customers in more than 30 European markets and is integrated with platforms including Shopify, PrestaShop, Zapier, BigCommerce, Magento, and WooCommerce.
Brian Plackis Cheng, CEO at SALESmanago, said, “Adding Thulium to the SALESmanago platform fuels significantly more revenue opportunities for our customers.”
“This move enables us to provide an unmatched AI-powered solution for mid-sized and enterprise businesses looking to personalise and automate every touchpoint of the customer journey.”
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Brian Plackis Cheng added, “Supported by SilverTree, Perwyn and Rafał Brzoska, this acquisition accelerates our vision to build the most complete customer engagement platform for fast-growing businesses across Europe.”
Ross Knap, CEO at Thulium, who will continue to lead the company, said, “Joining forces with SALESmanago creates a powerful opportunity for our customers.”
“We share a vision of orchestrating smart customer journeys. By combining our platforms and leveraging SALESmanago’s advanced AI capabilities, we’ll leapfrog the competition with an offering no other provider can match and will drive further international expansion.”
John Messamore, Co-Founder and Managing Partner at SilverTree Equity, said, “SALESmanago is a standout business, and this acquisition strengthens its position as a category leader in AI-enabled customer engagement.”
“Together, we’re accelerating innovation and setting a new standard for what mid-market companies can expect from their CX partners.”
Lejla Šehić, Associate at Perwyn, said, “We are delighted to bring together Thulium’s omnichannel support capabilities with SALESmanago’s AI-driven marketing automation solutions to create a truly end-to-end customer engagement platform serving the mid-market across Europe.”
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