SALESmanago buys SaaS marketing technology conversion platform Leadoo as it eyes European dominance.
SALESmanago has announced the acquisition of Leadoo. Financial terms of the deal were not disclosed.
The Leadoo SaaS platform specialises in identifying, activating and converting website visitors to become buyers, enhancing SALESmanago’s customer engagement solution.
Brian Plackis-Cheng, CEO at SALESmanago, commented, “This strategic move consolidates Europe’s marketing automation sector with a formidable combination of Leadoo’s leading web conversion platform and SALESmanago’s customer engagement platform.”
“It accelerates our mission to provide a comprehensive, yet simple, mid-market CEP, and is a significant step on our journey to becoming Europe’s number one mid-market platform.”
Fredrik Rönnlund, CEO at Leadoo, added, “Joining forces with SALESmanago represents an exceptional opportunity for both companies to grow and better serve our shared customer base. We are confident that this merger will help both companies’ current and future customers drive more results from their marketing efforts.”
John Messamore, Partner at SilverTree Equity, commented, “The combination of SALESmanago and Leadoo brings together two market leading GenAI enabled platforms, unlocks bundling and cross-selling opportunities for both businesses and offers customers and the market a more compelling platform to support digital commerce.”
Ravi Sharma, Partner at Perwyn, said, “This investment underscores our confidence in the SALESmanago ambition to become Europe’s leading CEP and represents the first of other strategic alliances planned over the coming months.”
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