Unity Coffee has secured backing from investors with strong expertise across hospitality, retail, manufacturing, and packaging, ensuring both financial strength and operational insight.
Scott Martin, the entrepreneur behind the UK’s self-serve coffee sector, has launched a new venture, Unity Coffee, focusing on digital innovation, quality, and competitive pricing.
The brand is rolling out this month across the United Kingdom, targeting retail, travel, leisure, and education venues. With a plan to install more than 500 units in the next two years, Unity Coffee positions itself as a challenger brand ready to compete directly with industry giants.
Built on a FinTech platform, Unity Coffee is a self-service coffee concept, offering customers a seamless mobile-first journey. Consumers can order and pay through the brand’s dedicated app while benefiting from agile pricing, real-time promotions, and personalised loyalty rewards.
The machines are designed to ensure consistency across a wide menu that includes espresso, speciality coffee drinks, matcha, and hot chocolate, with both dairy and plant-based milk options.
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“The coffee-to-go market has let customers down for years with overpriced drinks and tired, repetitive experiences,” said Scott Martin.
“Unity Coffee is leading a new movement, delivering exceptional coffee at fairer prices through smart technology, dynamic loyalty, and instant rewards. We’re going to take on big coffee and give the power back to the people.”
Unity Coffee has secured backing from investors with strong expertise across hospitality, retail, manufacturing, and packaging, ensuring both financial strength and operational insight.
Martin himself continues to advise on other innovative ventures, including UK speciality coffee group Grind, self-serve solutions firm BoxBar, and Singapore-based Crown Digital, the developer of the robotic barista concept ELLA.
The launch of Unity Coffee comes at a time when self-service technologies are gaining renewed attention across global retail.
With its FinTech foundation, wide product range, and consumer-first approach, the brand is positioning itself not just as a coffee provider but as part of a broader digital transformation in the coffee-to-go sector.
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