The acquisition enhances Searchspring’s capabilities in product discovery, optimising conversion rates across merchant sites and more than 1,500 third-party sites.
Searchspring, a provider of ecommerce site search, product merchandising, and ecommerce personalisation, has acquired Intelligent Reach, a data feed management software provider.
Alex Kombos, CEO of Searchspring, said, “Integrating Intelligent Reach’s robust product data optimisation and smooth syndication across countless channels with Searchspring’s expertise in site search, personalisation, and merchandising is set to redefine how merchants and brands enhance their conversions and efficiency. With this acquisition, Searchspring is poised to be at the forefront of connected commerce, and the combined platform will soon enable us to deliver comprehensive Product Information Management (PIM) capabilities.”
Robin Martin, CEO of Intelligent Reach, said, “We are excited to join forces with Searchspring and embark on this new chapter of growth and innovation. Our combined technology offers clients a complete on-site and off-site product discovery solution. Searchspring specialises in enhanced onsite product discovery through dramatically improved site search, merchandising, and personalisation; Intelligent Reach supplies superior technology for managing and optimising product data to external sales channels. Together we provide merchants of all sizes with a comprehensive omnichannel ecommerce solution.”
The acquisition enhances Searchspring’s capabilities in product discovery, optimising conversion rates across merchant sites and more than 1,500 third-party sites, including Google Shopping, Facebook, and Amazon.
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