The company’s extensive network of more than 2,400 premium brands will be able to access advanced advertising tools via the Mirakl Ads platform.
Secret Sales, a UK-based off-price luxury fashion retailer, has announced that they are implementing Mirakl Ads, a retail media solution tailored to both first-party ecommerce and third-party marketplace offerings.
The company’s network of over 2,400 brands will gain access to advertising capabilities through Mirakl Ads’ platform. The technology enables brands to create, automate, and optimise their campaigns using AI-powered tools.
The roll-out begins in the UK market, focusing initially on sponsored product advertising with Secret Sales’ partners. The company plans expansion into Germany and additional European markets from June, with future developments including new advertising formats.
“The integration of Mirakl Ads marks a strategic milestone for us. This advanced retail media solution will revolutionise how our luxury brand partners connect with our affluent customer base, while creating substantial new revenue streams and enhancing our marketplace ecosystem,” said Ekow Mensah, VP Retail Media at Secret Sales.
“Our expanded partnership with Secret Sales through Mirakl Ads demonstrates the versatility of our retail media solution across different retail segments. By combining Secret Sales’ unique position in the luxury off-price market with Mirakl’s advanced advertising capabilities, we’re creating a powerful platform for premium brands to engage with high-intent shoppers,” said Jonathan Evans, RVP Mirakl Ads at Mirakl.
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