The move will enable Sedano’s to transition from manual to AI-powered analytics to analyse purchasing patterns and market trends, supporting demand-aware pricing strategies.
Sedano’s Supermarkets has partnered with Relex Solutions to enhance its pricing strategies and promotional activities and elevate the overall customer shopping experience across its Florida stores.
The Relex unified pricing and promotions solution will enable the retailer to set competitive prices, forecast promotional impacts and align with business objectives. This will maximise sales and profitability while allowing for regional customisation.
Javier Herran, Chief Marketing Officer at Sedano’s Supermarkets, said, “Relex will help us align our pricing and promotions with what our customers truly want, ensuring we remain competitive in a challenging retail environment while honouring our commitment to providing authentic products at fair prices.”
This move will enable Sedano’s to transition from manual to AI-powered analytics to analyse purchasing patterns and market trends, supporting demand-aware pricing strategies.
Managed through intuitive dashboards, the platform provides real-time insights for swift, informed decisions. By transitioning from spreadsheets to a unified planning platform, Sedano’s will benefit from improved margin performance and competitive pricing. The solution will also support accurate sales and profit lift forecasting.
Frank Lord, Chief Revenue Officer, Relex Solutions, said, “The unified pricing and promotions solution will provide Sedano’s with the advanced tools needed to optimise their strategies, drive measurable value and improve customer satisfaction across their operations.”
“We are committed to helping Sedano’s sharpen their competitiveness through pragmatic, data-driven retail planning solutions.”
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