Selver will reduce spoilage while improving product availability, addressing the unique challenges of perishable goods, including short shelf lives, batch tracking, and dynamic pricing requirements.
Selver, one of Estonia’s retail chains, has selected RELEX Solutions to improve its retail operations by implementing forecasting and replenishment, assortment planning, and promotion planning capabilities.
Selver aims to eliminate fragmented processes, gain end-to-end visibility across its entire value chain, reduce manual work, and enhance CX by ensuring products are consistently available and shelves are optimally stocked.
Selver offers its customers in Estonia an extensive product range spanning food, consumer goods, and industrial goods across grocery, fresh foods, fashion, cosmetics, books, and kitchen items.
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With RELEX, Selver will unify central planning and store execution on a single platform. By connecting forecasting, replenishment, assortment, and promotions planning together, they will foster better collaboration across replenishment and merchandising teams and more strategic decision-making.
The AI-driven solution will optimise inventory management across all categories, with particular emphasis on fresh foods where precise timing and accurate data are essential.
“We chose RELEX because they offered a solution that supports our business goals,” said Kristi Simonsen, Member of the Board, Selver.
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“RELEX’s platform connects all our planning functions on shared data and will allow our teams to collaborate effectively to make better decisions that benefit the entire team. We see this trajectory as the path to support our future growth.”
By unifying central planning with store-level execution, Selver will reduce spoilage while improving product availability, addressing the unique challenges of perishable goods, including short shelf lives, batch tracking, and dynamic pricing requirements.
“We are excited to bring our grocery retail expertise to Selver, particularly in optimising fresh categories,” said Jason Berry, SVP EMEA, RELEX Solutions.
“By providing the complete suite of forecasting and replenishment, assortment, and promotion tools working together, Selver will drive measurable improvements across their entire operation while eliminating the silos that often hinder retail efficiency.”
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