UK brand SheerLuxe partners with C-Screens to bring premium content to UK retail locations including Lakeside.
UK luxury lifestyle brand, SheerLuxe, has announced a partnership with C-Screens, a TV Out-of-Home (TVOOH) network.
This will see SheerLuxe’s curated editorial and video content showcased on C-Screens’ large format screens, offering an immersive experience for shoppers in key retail destinations such as Lakeside and MetroCentre. This project adds to existing premium content partnerships that C-Screens hold with brands such as TikTok and Lounges.TV.
“We’re thrilled to be working with SheerLuxe to bring their fresh, dynamic content to our screens,” said Steve Chambers, CCO at C-Screens.
“Our goal is to entertain, inspire, and captivate visitors in retail environments, and SheerLuxe’s engaging content perfectly aligns with our mission to enhance the out-of-home media experience for audiences. For advertisers, this partnership offers a unique opportunity to reach a premium, fashion conscious audience at key moments during their retail journey.”
“The immersive, high impact content on our screens provides brands with a powerful platform to connect with consumers in ways that drive brand visibility, engagement, and, ultimately, purchase decisions.”
“Partnering with C-Screens in these premium retail environments allows us to bring our curated content to an audience seeking style and inspiration. By expanding our presence into dynamic and high-traffic locations, we’re able to reach new audiences and create a new experience that goes beyond the computer or mobile screen – immersing them in content that enhances their lifestyles,” said Mia Luckie, Marketing Director at SheerLuxe.
“Retail environments are constantly evolving, and the partnership with SheerLuxe & C-Screens is a perfect example of how content and commerce can work hand in hand,” said Susan Williamson, Head of Marketing at Lakeside Shopping Centre.
“The premium content provided across our screens add a new layer of sophistication and excitement for our visitors, while also offering brands an innovative platform to engage with consumers in meaningful ways. Partnerships like these are a win-win for both advertisers and retail landlords, enhancing the overall shopping experience for consumers while also driving commercial value.”
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