shoezone Expands Omnichannel Strategy With New Mobile App

The offering sees an expansion of shoezone’s marketing capabilities, facilitating push notifications to users, which look to be a significant focus for 2025.

shoezone, an online and in-store footwear retailer, has launched a new app, available to shoppers on the Apple App Store and Google Play Store.

The aim here is to improve customers’ digital shopping experience with new features, including wishlist functions and an interactive returns portal. It was produced in conjunction with mobile app developers, Swipe & Tap.

Customers will be able to choose from a wide selection of own and name brand styles. The app features the same intuitive filtering functions on the retailer’s website, allowing customers to search products by different promotions, including shoezone’s ongoing ‘2 pairs of shoes for £10’ and an extensive clearance outlet section.

Customers will receive a personalised shopping experience through exclusive discounts, with integration across shoezone’s store network. Its express delivery service – offering free next day delivery at no minimum spend – is also fully integrated into the app.

The offering sees an expansion of shoezone’s marketing capabilities, facilitating push notifications to users, which look to be a significant focus for 2025. Since launch, this approach has proven successful, with a conversion rate 17% higher than email.

Results so far show the app is converting at a rate 8% higher than their website, as downloads continue to increase by an average of 24% a week. A spokesperson for shoezone said,  “It’s exciting to officially launch our app, and ensure all shoppers have easy access to affordable footwear. We believe it’s our responsibility to ensure customers have the same outstanding shopping experience that you’d expect in a shoezone store.”