The partnership marks a step forward in Simbe’s East Coast expansion and reinforces the company’s role as the infrastructure powering modern retail.
Simbe has announced a strategic partnership with DeCicco & Sons. The partnership brings Simbe’s Store Intelligence platform to DeCicco’s flagship Sleepy Hollow location and additional stores in Eastchester and Larchmont.
Simbe’s platform delivers real-time, storewide visibility into pricing accuracy, product availability, and inventory placement—supporting greater operational precision and in-store execution.
“At DeCicco & Sons, we’ve always prided ourselves on providing the finest selection of products with exceptional customer service,” said John DeCicco Jr., President of DeCicco & Sons.
“Partnering with Simbe allows us to enhance that experience even further. By automating inventory management, our team members can spend more time assisting customers and less time on repetitive tasks.”
“This technology perfectly complements our vision for the future of grocery retail, expediting order fulfilment to our distribution and vendor partners.”
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The partnership marks a step forward in Simbe’s East Coast expansion and reinforces the company’s role as the infrastructure powering modern retail. Delivering up to 98% on-shelf product availability and 90% improved pricing accuracy, Simbe’s platform ensures the store floor matches what shoppers expect—and what digital systems rely on to fulfil.
“DeCicco & Sons is setting a new bar for retail innovation,” said Brad Bogolea, CEO and Co-Founder of Simbe. “We’re proud to be their technology partner as they scale a smarter, faster, more connected shopping experience.”
The Sleepy Hollow flagship integrates Simbe’s platform alongside other technologies, such as digital shelf displays from Aperion, contactless checkout, and mobile integrations. Together, these integrated technologies create a seamless, modern retail environment that boosts product availability, pricing accuracy, and service quality while reducing manual effort.
For DeCicco & Sons, it’s not just about innovation; it’s about precision at scale. With real-time shelf intelligence powering internal systems and shopper-facing services, the retailer can streamline fulfilment, reduce labour inefficiencies, and deliver a more consistent, trusted CX across locations.
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