Skai presented a suite of full-funnel innovations that will enable marketers to maximise their investments in the next generation of commerce media and analytics.
Skai, an omnichannel advertising platform focused on walled garden media, announced the next stage of its evolution at ShopAble 2024, a premier event for brands, agencies, and retailers.
Guy Cohen, Chief Product Officer at Skai, said, “It is essential for brands to not only recognise this organic progression to commerce media, but to also re-align their processes, frameworks, and platforms in order to succeed in this emerging area.”
“Commerce media is both full-funnel and omnichannel by nature and the Skai platform – with 18 years of industry-leading decisioning, activation, and optimisation solutions across all top performance media channels – is uniquely positioned to empower media leaders and activation teams to unlock this huge opportunity,” Guy Cohen added.
Skai presented a suite of full-funnel innovations that will enable marketers to maximise their investments in the next generation of commerce media and analytics. The next-level capabilities introduced at ShopAble 2024 address every phase of the funnel, making the Skai platform even more indispensable to omnichannel marketers.
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