Skechers Introduces Hologram Retail Experience

Skechers deploys a hologram-based retail experience that enables customers to interact with a virtual brand ambassador and access promotions in-store.

Skechers has unveiled a Proto hologram retail experience at its Manhattan Beach, LA store in the US, bringing the brand’s ambassador Howie Mandel, to life through an interactive, immersive 3D installation.

The experience marks one of the first permanent Proto hologram installations in a footwear retail environment. Shoppers can interact with a life-size hologram, take a selfie with Mandel, and unlock a promotion through the experience.

A launch event featured appearances and interviews with Mandel, Skechers President Michael Greenberg, and Proto founder David Nussbaum, who discussed the future of retail, experiential technology, and how brands are rethinking the in-store experience.

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