Fast food firm Smalls Sliders taps Bikky’s customer data and analytics platform to support growth plans.
Smalls Sliders has adopted Bikky’s customer data and analytics platform as it scales across the USA.
“They’re getting a platform that will help them level up how they serve their guests while continuing scaling across the country,” said Abhinav Kapur, Founder at Bikky. “They’re seeing this first hand, using the platform to coach franchisees on new store openings.”
“While most operators fly blind in those early days, the Smalls team is proactively sharing trends on what and how much guests typically order on their first visit, and how it changes as a store matures. This gives their in-store teams clear visibility into how to best staff and prep to nail that all-important first experience with a new guest in a new market.”
He added: “You need to be excellent at so many things in this value driven environment: food, speed, accuracy, efficiency, experience. Smalls is using our platform to level up in all of those aspects, and building a brand that’s truly one of a kind in the restaurant industry.
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Founded in 2019, the first Smalls location opened in Baton Rouge with a mission to serve cheeseburger sliders better than anyone else. By the end of 2024, it had racked up more than 300 locations sold or under development.
“As an emerging concept, it’s important for us to understand if what we’re doing is actually resonating with our guests,” said Charnell Landry, Director of Digital Enablement at Smalls Sliders. “With Bikky, we can clearly see what’s working and what’s not. We’re never just throwing things against a wall to see if they stick.”
“As we work to always keep our brand simple to execute, it is important that we have an unbiased, uncomplicated way to see what our consumers are responding to,” added Michael Alberici, SVP and Head Of Marketing for Smalls Sliders. “We’re building a brand that can stand the test of time, and we need to make impactful, data driven decisions at lightning speed as we grow.”
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