The new partnership will allow dentsu to tap into Snap’s AR technologies to captivate audiences and drive engagement.
Snap Inc. and dentsu have partnered up to share advancements in AI and augmented reality (AR) to enhance performance advertising, in an arrangement entitled ‘Catalyst’.
dentsu‘s Strategic Managing Partner Dilshan Swaris, said, “dentsu is dedicated to building brands for what’s next, and our partnership with Snap aligns to our ambition of innovating for impact. Our shared commitment to empowering brands to build communities, make connections, and leverage the creator economy has huge potential to drive brand growth.”
“We’re pioneering new and distinctive opportunities for clients to have genuine social influence. Snapchat’s reputation for creative possibilities, especially through AR, is well-established and its role in driving bottom-line results is increasingly recognised by brands,” Dilshan added.
Snap Inc’s European Head of Creative Strategy, David Norris, said, “The ambition here is to accelerate the understanding of our technology to enable greater creativity and impact on their clients, and we can’t wait to get started.”
Also Read: Dentsu Unveils Insights on Gen Z Consumers Across UK and Ireland
The new partnership will allow dentsu to tap into Snap’s AR technologies to captivate audiences and drive engagement, as part of its commitment to meeting the needs of its clients and innovating for impact.
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