The Winter Village reimagines augmented shopping by inviting Snapchatters into immersive brand worlds where discovery becomes an inspiring and luxurious holiday experience.
Snapchat has launched Winter Village, a festive AR retail experience in partnership with Chopard, Lancôme and BOSS.
Throughout December, Snapchatters can explore the village’s boutiques and discover new products, just as they would in real life, before shopping on one of the brand’s ecommerce sites.
Chopard invites visitors into a digital reinterpretation of its boutique. Snapchatters can browse displays showcasing the Maison’s watches and jewellery, with each piece revealing its story and craftsmanship through an interactive product card.
Lancôme takes people on a poetic journey through beauty and light. Inspired by the Lancôme Express and its signature soft pink aesthetic.
This AR experience reimagines the luxury perfume store as a glowing train carriage floating above snowy mountains. Inside, visitors wander through a pink and gold interior where each fragrance icon is presented like a precious treasure. Selecting a product reveals the story and inspiration behind each creation.
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BOSS, meanwhile, is unveiling its Augmented Factory, a festive space with copper-toned walls and wooden crates, animated by a central conveyor belt highlighting the latest BOSS x Steiff collection, an exclusive collaboration where BOSS’ signature elevated aesthetic meets the timeless charm of Steiff’s beloved teddy bears with the trademark ‘Button in Ear’.
“The Snapchat Winter Village reimagines augmented shopping by offering an interactive space where brands don’t simply present their creations – they invite Snapchatters into their worlds to explore, feel, and experience the magic of holiday shopping,” said Geoffrey Perez, Global Head of Luxury at Snap Inc.
“This first edition, created with Chopard, BOSS, and Lancôme, is a powerful example of how technology can transform discovery into an inspiring, memorable, and truly luxurious moment.”
The Snapchat Winter Village will be available in France, the US, the United Kingdom, Germany, the Nordics, Benelux and the Middle East, accessible directly from the dedicated Lens Carousel tab on Snapchat or via each brand’s public profile from 1st to 31st December.
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