Sonata Software and Qualtrics will offer AI-driven CX solutions, combining Qualtrics’ XM platform with Sonata’s consulting and integration services.
Sonata Software has entered into a partnership with Qualtrics. This collaboration introduces a technology-enabled CX management solution aimed at supporting enterprises in addressing evolving expectations and strengthening brand loyalty.
The partnership integrates the capabilities of Qualtrics’ XM for Customer Experience suite with Sonata Software’s systems integration services and consulting expertise through its Sonata CX platform.
This solution is structured to enhance CX, improve service quality, and optimise operational performance. It leverages both technology and field-based measurement tools, including mystery shopping and compliance audits, to deliver real-time, data-driven insights across customer journeys.
By uniting AI-powered feedback collection and analysis from Qualtrics with Sonata’s implementation and measurement capabilities, the collaboration enables organisations to capture actionable insights from customer interactions across all channels. The goal is to foster improvement and support consistent service delivery at scale across digital and physical environments.
Sean Holcombe, Global Head of Strategic Sales at Qualtrics, said that AI presents a $1.3 trillion opportunity in CX strategies. He explained that combining Qualtrics’ platform with Sonata CX allows organisations to run experience management programs that help maintain brand consistency, improve operations, and build customer loyalty.
Anthony Lange, Chief Revenue Officer at Sonata Software, pointed out that the CX management market is growing quickly due to shifts in customer behaviour and rising competition. He said the partnership offers clients a strong mix of technology, insights, and delivery, helping them respond to customer needs effectively across different channels.
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