The new loyalty app aims to simplify rewards, improve value for customers, and elevate engagement through games, challenges, and a dynamic promotions platform.
Lobyco has announced a new multi-year relationship with Southern Co-op to enhance its membership proposition with a new loyalty app consisting of features such as games, challenges, and new promotions capabilities.
Southern Co-op is a regional, independent cooperative operating a network of more than 300 food, funeral, and Starbucks coffee branches across the south of England. The new app aims to simplify rewards, improve value for customers, and elevate engagement through games, challenges, and a dynamic promotions platform.
Lindsay Elliott, Head of IT and Business Transformation, Southern Co-op, said, “Our members are at the heart of everything we do, and the partnership with Lobyco marks an exciting step forward in how we connect with them.”
“By launching a new, interactive loyalty app, we’re creating more ways for our members to engage, be rewarded and feel valued.”
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“With features like games, challenges and personalised offers, our Southern Co-op app will bring added fun and convenience to our member shopping experiences, while reinforcing our commitment to delivering meaningful value to our communities,” added Lindsay Elliott.
“Working with Lobyco has been a natural fit and we’re looking forward to partnering with them to bring our members a more engaging and rewarding digital experience”
Anders Mittag, Chief Commercial Officer at Lobyco, said, “We are thrilled to partner with Southern Co-op, a cooperative that puts its customers and communities at the heart of everything it does.”
“We bring our global expertise in loyalty and digital engagement, providing the tools and technologies that will help Southern Co-op transform how it connects with customers.”
“Together, we will launch a new loyalty app that goes beyond traditional rewards, bringing customers games, challenges, and a dynamic promotions platform to create a more interactive, personalised experience.”
“This partnership is a perfect match between Southern Co-op’s dedication to its members and Lobyco’s mission to simplify loyalty and build stronger customer connections.”
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