With Nextail, Sports Emotion gains real-time visibility, demand forecasting, and automated, store-level decisions that will improve seasonal and continuity product performance and availability.
Spanish sportswear retailer, Sports Emotion, has chosen Nextal to help level up inventory operations and lay the foundation for future growth.
With more than 30 stores in Spain, Portugal, and Italy, and a digital footprint, Sports Emotion is home to speciality banners such as Fútbol Emotion, Basketball Emotion, and soon Running Emotion.
As the group accelerates its expansion, it is implementing Nextail’s AI-driven merchandising platform to improve availability across channels and categories, reduce excess inventory, and strengthen margins.
With Nextail, Sports Emotion gains real-time visibility, demand forecasting, and automated, store-level decisions that will improve seasonal and continuity product performance and availability.
The partnership is expected to enhance customer experience by ensuring shoppers can consistently find the right products in the right place at the right time—whether in-store or online.
The solution also provides teams with intelligent reporting and standardised processes to reduce manual work and support decision-making at scale. Greater availability, accurate replenishment, and timely assortment updates will help Sports Emotion deliver a smoother, more responsive shopping journey.
“To keep growing across channels and countries, we needed to evolve how we manage inventory and make decisions,” said Alfonso Lamarca, Chief Commercial Officer at Sports Emotion.
“Our partnership with Nextail will not only help us improve margins but also support us in transforming our day-to-day processes. Nextail’s domain expertise combined with an experienced and supportive team was a deciding factor for us.”
Carlos Miragall, CEO and Co-Founder at Nextail, said, “Sports Emotion represents an ambitious, forward-thinking retailer with an impressive speed for moving from vision to action,”
“We are proud to now count them among the growing roster of Spanish retailers with a bold plan for expansion and entrusting Nextail to support their operational transformation.”
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