Stadium ramps up use of Mirakl Ads retail media solution as sports retailer expands to Finland and Sweden.
Scandinavian sports retailer, Stadium, is tapping Mirakl Ads, a retail media solution by Mirakl that is optimised for both first-party ecommerce and third-party marketplace assortments.
Building on the Stadium Marketplace powered by Mirakl, this new integration harnesses AI driven personalisation.
After being live for three months with the solution, the retailer is stepping up its use of Mirakl Ads by expanding to Finland on top of Sweden and is planning to launch display ads in addition to sponsored products.
“Launching retail media with Mirakl Ads is an important step in advancing our digital strategy. As a leader in our category, we see this as an opportunity to further enhance our marketplace by providing added value to our sellers, advertisers, and customers while also promoting our own products,” said Marcus Lord, Retail Media Manager at Stadium
“Mirakl’s expertise and tailored solution have been helping us take this strategic leap, ensuring we’re well positioned as the retail media landscape evolves.”
“Stadium’s adoption of Mirakl Ads highlights the power of retail media in driving ecommerce profitable growth,” said Octavie Gosselin, VP Mirakl Ads.
“By choosing Mirakl Ads, it opts for the only retail media solution maximising revenue while preserving the customer experience by empowering brands to better connect with consumers through targeted, AI driven advertising. In doing so, it secures its competitive edge while delivering greater value across its entire ecosystem – sellers, advertisers, and consumers alike.”
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