Leveraging Żabka’s retail footprint and its app, and Stagwell’s data analytics technology and knowledge, In-Pulse curates aggregated data and anonymous insights on millions of Polish consumers.
Stagwell and Żabka Polska have established a joint venture to launch In-Pulse, a consumer analytics and engagement tool designed specifically for the Polish market.
Leveraging Żabka’s retail footprint and its app, and Stagwell’s data analytics technology and knowledge, In-Pulse curates aggregated data and anonymous insights on millions of Polish consumers.
The tool provides businesses with insights into consumers’ preferences, shopping patterns, and spending habits.
“Poland is a very important market for us, not only from a local perspective, but also in the entire CEE region. The Polish market is our headquarters when it comes to digital commerce services, and it is here that we have gained an extremely strong partner – Żabka Polska,” said James Townsend, CEO at Stagwell EMEA.
“I am sure that the joint venture, the axis of which is an innovative look at the Polish consumer and real listening to their voice, is a revolution for the entire market.”
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Paweł Grabowski, Head of Digital B2B Zabka Future at Zabka Group, said, “Technological development is one of the main priorities for us. Cooperation with Stagwell can help us in this in terms of implementing solutions that will allow us to respond even better to the needs of our customers.”
Anna Pańczyk, Strategic Partnership & Global Solutions at Stagwell, said, “The Polish retail market is entering a new era, where real-time insights are becoming the key to success.”
“Żabka and Stagwell show that the future of retail is not only sales, but above all the ability to effectively manage unique insights about the Polish market, shoppers and consumer behaviour. Thanks to In-Pulse, Polish companies will gain a tool that will allow them not only to keep up with global trends, but also to shape them.”
“For the FMCG and non-FMCG sectors, cooperation with In-Pulse can become an opportunity for development and better adaptation of their offers to the dynamically changing needs of people.”
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