Start-Rite Shoes Deploys AI for Reducing Returns

Using SizeWise’s cutting-edge AI technology, parents will be able to measure their children’s foot size without having to physically visit the Start-Rite stores. 

Children’s footwear brand Start-Rite has partnered with SizeWise to launch a digital tool that enables parents to measure their child’s feet without having to be in a store. Tapping AI technology, this is available on Start-Rite’s website.

Jennifer Tyley, Marketing and Ecommerce Director at Start-Rite Shoes, says, “Ensuring children are in the right size shoes is critical to their foot development and health.”

“We always recommend having feet measured and shoes fitted with a professional in-store, particularly for those wriggly toddlers and first walkers, but recognise this isn’t always possible for parents.”

“So, our partnership with SizeWise, to help parents get an accurate measurement of their child’s feet at home, is really important.”

Alan Power, CEO at SizeWise, says, “We’re thrilled to be partnering with such an established brand as Start-Rite Shoes.”

“We have a shared vision of supporting healthy foot development through accurate sizing, while also enhancing industry sustainability through reduced returns.”

“It’s wonderful to now be introducing our cutting-edge foot measurement technology, exclusive to Start-Rite, to parents across the UK.”