SNED will maintain its brand identity and, as with the previous acquisitions of Sys-Teams (UK) and Masterpoint (Germany).
STRATACACHE, a supplier of interactive shopper engagement experiences and analytic tools, has acquired SNED.
Financial terms of the deal were not disclosed.
Founded in 2012 and based in France, SNED is an LED solutions specialist in pharmacy displays and signage. It operates primarily within France with activations across the Benelux region. It will now develop its expertise beyond LED display technology, serving as a key integration resource for STRATACACHE across France and Benelux as well as supporting its European pharmacy retail media venture iDklic.
“We are seeing a huge demand for screens and integrated systems in pharmacies and other retail spaces as more brands and stores see the massive opportunities that open up when you activate digital signage at point of sale,” said Jean-Charles Figoni, Founder and CEO at iDKlic.
“With SNED, we will be able to help partners to not only grow their retail media capabilities but also strengthen their customer communications more effectively. I am immensely happy to have SNED as part of the team.”
Dmytro Ahratina, President at SNED, said, “We are a passionate, collaborative and knowledgeable team who have built a strong reputation over the last decade. With STRATACACHE we have an opportunity to deepen our skill set event further and play a key role in some exciting upcoming activations.”
SNED will maintain its brand identity and, as with the previous acquisitions of Sys-Teams (UK) and Masterpoint (Germany), administration and company operations will be coordinated through Scala, a STRATACACHE company focused on digital solutions and experiences.
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