Liferay’s flexible Digital Experience Platform (DXP) provides organisations using Sugar a new way to streamline communications and real-time support delivery to customers, partners, and distributors.
SugarCRM, a provider of AI-driven sales automation platform, announced a new technology partnership with Liferay at Hannover Messe.
Clint Oram, SugarCRM’s Chief Strategy Officer and Co-founder, said, “In the manufacturing sector, customer experience has a significant impact on revenue, cross-sell/up-sell potential, and customer retention. Liferay DXP for Sugar enables industrial companies to deliver world-class digital experiences with a high return on investment.”
Brian Chan, CEO, Liferay, said, “Liferay DXP for Sugar allows B2B organisations to make the most of customer data, delivering personalised experiences across touchpoints. It puts the right information at the right time in the hands of employees, partners, and customers, enabling B2B organisations like manufacturers to compete on what truly differentiates them from the competition, experience.”
Liferay’s flexible Digital Experience Platform (DXP) provides organisations using Sugar a new way to streamline communications and real-time support delivery to customers, partners, and distributors.
The solution is ideal for compliance-driven industries, such as manufacturing, that have complex and lengthy sales and service cycles that require integration with other systems.
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