Taboola Debuts Taboola Select

Taboola Select allows advertisers to tap into standalone placements on nearly every part of esteemed publisher sites.

Taboola, a global company powering recommendations for the open web, announced Taboola Select, a new offering created exclusively for large advertisers that provides access to a curated selection of Taboola’s premium editorial partnerships.

Adam Singolda, CEO at Taboola, said, “Taboola is giving advertisers access to the most trusted publishers in the world, to reach consumers. Reliable and effective performance advertising has always been crucial, as these types of campaigns continue to help brands stay resilient and drive results regardless of industry headwinds. Taboola Select is one of the industry’s most unique packages for large advertisers to tap into, to run performance campaigns and to reach consumers at scale. We’re combining brand safe environments via our direct relationships with the world’s most premium publishers, with prominent ad placements that brands simply can’t get anywhere else.”

Brands that choose Taboola Select can harness the power of CPC buying and leverage Taboola’s advanced AI, including the highly effective Maximise Conversions bidding technology, which consistently reduces CPAs by 15% on average.

Taboola Select allows advertisers to tap into standalone placements on nearly every part of esteemed publisher sites, including homepages, in mid-article sections and in a new position called Featured Placements.