TalkShopLive’s newest innovation will allow any live stream to be simulcasted on a seller’s Instagram account while still keeping the shopping element intact.
TalkShopLive announced the launch of its new “Shoppable Simulcast” feature with Instagram, officially debuting with a live stream featuring Grammy-nominated artist, producer, songwriter, and actor Benny Blanco.
TalkShopLive CEO and Co-Founder Bryan Moore, said, “We are thrilled to partner with Benny Blanco and Billboard to launch our Instagram Shoppable Simulcast. We are constantly innovating on how to create the best shoppable experiences that drive distribution and eliminate friction in the path to purchase. By expanding our partnership with Meta to add the Instagram Shoppable Simulcast to our offering, TalkShopLive has created a scalable solution for any retailer, brand, or creator to go live across multiple domains, including Facebook and Instagram, while providing their customers with a seamless shopping experience. Scalability, distribution, and friction-free are the future of live shopping and we are excited to work with Blanco and our partners at Billboard magazine on this world premiere event.”
The livestream marks the unveiling of TalkShopLive’s newest innovation which allows any TalkShopLive stream to be simulcasted on a seller’s Instagram account while still keeping the shopping element intact. The Instagram integration comes after TalkShopLive launched its Shoppable Simulcast product and first destination with Meta on Facebook.
The Shoppable Simulcast features Blanco preparing recipes from his new cookbook and entertaining guide, titled Open Wide, which will also stream in association with TalkShopLive media partner Billboard. Blanco will be featuring signed copies of his book.
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