This latest launch will allow Thomas Sabo’s customers and fashion fans to shop the look in real life and dress their online avatar in the very latest looks.
Digital fashion game Pocket Styler has signed up the jewellery brand Thomas Sabo, which is offering the first jewellery and accessories collection that is simultaneously available both in physical stores and in the virtual world.
Victoria Trofimova, CEO of Nordcurrent, which produces Pocket Styler, said, “The lines between digital and physical fashion are blurring. Pocket Styler’s mission is to provide a platform for its players to experience fashion, develop a sense of style, learn to make decisions, and make new friends. Introducing real fashion brands in Pocket Styler is a natural progression as the game evolves.”
This latest launch will allow Thomas Sabo’s customers and fashion fans to shop the look in real life and dress their online avatar in the very latest looks.
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