Aptos ONE enables Tommy Bahama’s associates to assist guests in-aisle, streamline transactions, and rapidly adapt store experiences with a flexible, composable retail platform.
Tommy Bahama has selected Aptos ONE, a mobile-first PoS application built on a cloud native platform.
“In today’s retail landscape, technology is absolutely foundational to engaging our guests,” said Dave Boland, Executive VP of Technology, Tommy Bahama.
“In our stores, the experience is largely delivered through our store associates. Aptos ONE will enable our associates to provide highly personalised and frictionless service. The platform’s flexibility will also unlock new opportunities as we continue to evolve our offerings.”
“One example is increased mobility. Our associates can serve guests right in the aisle while they’re still evaluating purchase decisions, rather than waiting until the guest has already made a decision and walked to the cash wrap,” added Dave Boland.
“Another advantage of Aptos ONE is its speed. This PoS solution is quick and intuitive, enabling more convenient and streamlined transactions. Plus, with its highly composable architecture, we’ll be able to add capabilities much faster than before, ensuring our retail experience remains fresh, differentiated and highly aligned with our guests’ needs.”
The decision to implement the solution was also driven by several IT and operational considerations.
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David Liu Jr., Product Manager, Retail Systems and Payment Technology at Tommy Bahama, said, “With just a few clicks, you can make changes across the entire store network or specific stores, giving us the ability to react very quickly while reducing cost and complexity.”
Aptos ONE’s integration with the broader Aptos suite deployed at Tommy Bahama (including CRM, order management, merchandising and sales audit solutions) was a main factor, providing a unified commerce approach and a single version of the truth for customer, order, inventory and transaction data. Integration with third-party solutions is also made easier with Aptos ONE’s integration options.
For Tommy Bahama, there are various opportunities for pop-up shops, such as at resorts, beaches, golf tournaments and corporate outings.
“With Aptos ONE being utilised at pop-up shops, transactions and data will flow through to our enterprise systems in real-time, which isn’t always the case today,” added David Liu Jr.
“We can scale our pop-up activities in a meaningful way, paving the way for boosted revenue streams and the ability to introduce Tommy Bahama to more people who want to ‘Live the Island Life.”
Jeremy Grunzweig, General Manager, Aptos, said, “Tommy Bahama understands that a powerful brand experience extends to every customer interaction, in stores and beyond. With upscale, high-quality products; impeccable service; and a ‘paradise found’ mindset, Tommy Bahama is a lifestyle retail icon.”
“We’re looking forward to our next chapter of growth and innovation with Tommy Bahama as they deploy Aptos ONE.”
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