The partnership with Touchtech aims to help retailers use that same intelligence to enhance what in-store touchscreens surface and recommend, from search and category navigation tailored to shopper preferences.
Touchtech, the InStore platform that fulfils assortment discovery, self-service, and assisted selling in physical retail, and Nosto, the agentic Commerce Experience Platform known for intelligent online personalisation, have established a partnership to deliver more connected and relevant unified commerce experiences.
Touchtech announced a strategic collaboration with Nosto to explore how online behavioural and transactional data can enhance in-store touchscreen experiences.
The goal is simple: bring the intelligence retailers already use online into physical stores, creating more relevant digital discovery in-store while maintaining consistency across channels.
Bringing online commerce intelligence to the in-store experience
Tech-forward brands are continuing to invest in physical retail spaces, not to replicate what exists online, but to create richer, more immersive environments that bring their brand to life.
In-store touchscreens are increasingly central to that ambition, enabling shoppers to explore full collections, find inspiration, and view and purchase items not physically in stock, all within the store itself.
“At Touchtech, we believe physical retail should be shaped by intelligent environments where digital and human interactions work harmoniously together,” said Deniz Chaban, CEO at Touchtech.
“Partnering with Nosto allows us to explore how online customer intelligence can complement the intuitive product discovery and guidance delivered through our InStore application for touchscreens, helping store teams better support customers while creating smoother, more engaging experiences for shoppers.”
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Nosto’s platform processes billions of behavioural and transactional signals in real time, understanding purchase patterns and individual shopper preferences to power personalised online experiences at scale.
The partnership with Touchtech aims to help retailers use that same intelligence to enhance what in-store touchscreens surface and recommend, from search and category navigation tailored to shopper preferences, such as size, style, and brand affinities.
This includes product recommendations and “shop the look” bundles informed by browsing behaviour or past purchases, relevant alternatives surfaced when items are out of stock, and discovery experiences that dynamically adapt in real time based on in-session behaviour, even when no prior history exists.
“For years, the intelligence retailers have built online has stopped at the browser. This collaboration is about bridging that gap.”
“By combining Touchtech’s feature-rich InStore solution with Nosto’s online commerce intelligence, we believe retailers can finally unlock more personalised, relevant, and contextual discovery experiences in-store and across all sales channels that drive real impact on conversion, average order value, and customer lifetime value,” said Jim Löfgren, CEO at Nosto.
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The path to more unified commerce experiences
Enterprise retailers are navigating growing complexity in their omnichannel operations and increasingly moving toward unified commerce models that consolidate online and physical retail within a single system, as platforms such as Shopify POS make this approach more accessible.
The collaboration between Nosto and Touchtech sits within this context, connecting customer interactions across channels to build richer, unified customer profiles and enable more consistent and relevant shopping experiences wherever shoppers engage with a brand.
Bringing together digital in-store innovation, powerful POS capabilities, and commerce intelligence makes shopping more seamless, from ensuring customers are not shown online products they have already purchased in-store, to providing salespeople with individual customer profiles to support more informed service, or delivering personalised offers printed directly on the receipt.
“Our vision for the future is one of hyper-personalisation, creating a truly seamless and frictionless experience where recommendations are based on size, past purchases, and favourite styles,” said Helena Pinderup Schelle, Digital Retail Manager at Jack & Jones, a Touchtech customer.
“By using AI-driven tools in-store, we can already complete full outfits and create an open dialogue with the shopper. This blend of digital and physical retail ensures we never say no to our customers while increasing the overall basket size.”
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