Through a new Snapchat integration and marquee industry events, Traackr and Snap’s partnership makes it easier for brands to tap into the vast creator community on Snapchat and build successful influencer relationships.
Traackr, a performance-driven influencer marketing platform that is trusted by some of the world’s largest brands, announced a new partnership with Snap Inc. to empower brands to form more meaningful influencer relationships and reach next-gen audiences through technology and knowledge sharing.
Pierre-Loïc Assayag, CEO and co-founder, Traackr, said, “Snapchat has emerged as a preferred platform among young consumers who demand authenticity and real connections. By integrating with the Snapchat Creator API and adding Snap’s expertise to our popular Impact Live events, we’re equipping our customers with the best data and tried-and-true methods to engage these audiences effectively.”
Ali Rana, Global Head of Revenue Partnerships, Snap, said, “As influencer marketing gains a greater share of the marketing mix, it’s important to us to have access to influencer insights that will help brands and creators form authentic partnerships. Snap and Traackr are making it easier for brands to partner with the Snapchat creator community, gaining access to unparalleled data before engaging them in brand collaborations – no guesswork involved.”
Through a new Snapchat integration and marquee industry events, Traackr and Snap’s partnership makes it easier for brands to tap into the vast creator community on Snapchat and build successful influencer relationships.
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