Consumer brand tracking business Tracksuit has opened an office in London.
Tracksuit was founded three years ago in New Zealand and, having since launched in Australia, its new office in the Shoreditch area of London will support the company’s expansion into the northern hemisphere, including to the US.
The London team will be led by Dan Fleming, formerly Tracksuit’s UK go-to-market lead and with prior experience in venture capital in Australia.
Tracksuit Cofounder and Cochief Executive Matt Herbert has also relocated to the UK to support the London team and oversee the broader expansion of the business.
Herbert comments, “We’re excited to bring our insights to a wider range of UK brands and businesses and I’m confident that Dan’s experience and understanding of the UK market makes him the perfect leader for our growing UK team, as well as the ideal champion for our distinctive offer of actionable, always on brand insights.”
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